This social media activation has been fascinating me for years. I am a Social Communications Bachelor and i’ve always loved to learn about different strategies people use to grow their audience, to share their message and become noticeable online. 

I’ve always wanted to do it my way. Like everything else in my life. I want to find a way that works for me.

I’ve been reading and studying a lot of different marketing strategies for the past few years and I have finally decided to take it seriously. From day 1 everything I had planned changed. I realized that there is a general skeleton of a process that does serve all.

What has always attracted me to this work is the amount of inner work it takes to be successful at it. It’s a life’s journey. I strongly believe that my profile really is an energetic extension of myself and it will reflect what you need to work on before you grow further. 

Just the other day I danced and got super inspired before I posted and I gained over 12 likes in a second. I’m just starting a brand new profile, 12 likes is a lot! Then, another post came from an impatience with the slow dripping process that is growing on social media and crickets. The energy behind a post matters more than what I post! Isn’t that magical and amazing?

I don’t know about you but I love inner work and personal healing so this seems like a perfect match. I also love freedom, working in my own time and making money being who I am and teaching what I know. So I feel super pumped to start this social media activation. 

I receive so much from the people I follow. They give me so much cool information, examples, lifestyle tips and knowledge! I would love to give the same for those that follow me.The thing is, they are very defined. They know very well who they are and they have managed to put themselves into words.

That’s my first challenge. I need to define my niche. I need to define myself. The thing is I live quite an alternative and unique lifestyle which is a plus in the social media biz but first I need to learn how to express that, give it shape. Are people that want to reconnect to nature a niche? Are people that want to use travel as a healing strategy a niche? Is intuitive travel even a thing?

And the more I think about it, the more I have to deepen into myself to see what I can shape out of what I know. It’s an internal organization process. Requires some brainstorming too. Or else, every day I want to post something different than the other. 

But it has also dawned on me that this beginning (i’ve been doing it for one week) might be sort of an unorganized purge of information. Just let it all out. Whatever comes, let it flow. That way I can start by just observing myself. Without judgement, just letting me be me online so that through my starting posts I can start to organize what is coming out into a shape and then define a niche.

I know where I want to get, now I need to define the brick by brick way to get there. Love it. Love journeys, love processes, love to see what happens in time.

After 4 years travelling deep into the ancient forests of Africa, the darkness of the United States, the tough love of Brazil and the truth of Mozambique, I’m ready to open up a bit of my journey for others to follow. I have accumulated enough knowledge and healed myself through a decade of inner work and now it’s time to start communicating more, opening up to the world through the internet.

It feels strange though. I’ve been on a deep solo mission for so long now that I don’t even remember what it feels like to be public. I’ve started a profile on Instagram (@livia.soultravel) and immediately started reflecting on what it means to share myself with the world? What is it that I even want to share? How do I invite people into my life and let them know what I’m living on a daily basis? Why is my life worthy of being shared?

Magic is so private. Containing my energy to create and manifest the life that I want is always challenged by sharing it with others. How can I keep my magic strong and still share myself with the world? How will my energy field react to this opening? How can I keep being magical as I become public? What levels of magic are shareable?

In this life, I’ve learned most of what I know though trial and error. I make mistakes and learn from them. I know that the journey with social media will not be different. I guess I’ll just have to learn how to make mistakes publicly and learn with them publicly too in order to learn it’s magical ways. 

Everything in my life is magical and if my soul is being called to start this journey on social media, I am sure there is magic to learn there too. How many influencers speak about this magic. It fascinates me! I’ve been silently observing, studying and taking different online containers in preparation to this moment where I take on this challenge. I’ve imagined myself doing it for years but never felt quite ready. 

Now something has shifted. After the intense shift of 2020, this door has opened and I’m embarking on this journey together with many other women that are doing such amazing and beautiful work in the online realms. That’s what most attracts me to this work: it’s absolutely beautiful. It feels like the frontlines of the global transition. So many light workers doing deep activations and igniting flames in so many people around the world.

I’m sure that there’s darkness to it as well, we are on planet earth and duality will always be there. I just don’t focus on it. I allow it to be what it is.

This reflection has taken me deep though. Yesterday I started journaling to understand why I want to do this and what I want to say. What is my message to the world?

As I put the pen on paper, a stream of questions began pouring down: 

Why speak? Why challenge the current paradigm? Why be who I am? Why let people know? Why give them my time? Why do my thoughts matter? What can I do for my followers? Why heal? Why love? Why enjoy it? Why be free? Why make it happen? Why have purpose? Why pray? Why magic? Why be happy? Why be safe? Why be sure? Why live? Why have a soul? Why choose light? Why talk to trees? Why live better? Why let go? Why heal? Why eat? Why think? Why write? Why express? Why swim? Why revolution? Why elements? 

Why? Why? Why?   

The reflection brought me deeper than I initially imagined. Why do we do all that we do? Why do we make such an effort for anything at all? Why do we get involved with certain things in life? What moves us to anything in life?

I waited for the answer.

And it came at night, during Melanie Ann Layer’s mastercall on social media: Because I exist. 

It’s deep, can you feel it? 

I exist. And sharing myself with the world is yet another way of existing, of letting people know of my existence. I am real, I am here. Hi! 

Everything we do, we do to exist. This process is a powerful way to mark a territory on the planet. Hey, welcome, this is me and this is my space to express myself. 

I had never tripped about existence, without realizing that it is the driving force of everything. 

I exist.