What the F is my niche?

This social media activation has been fascinating me for years. I am a Social Communications Bachelor and i’ve always loved to learn about different strategies people use to grow their audience, to share their message and become noticeable online. 

I’ve always wanted to do it my way. Like everything else in my life. I want to find a way that works for me.

I’ve been reading and studying a lot of different marketing strategies for the past few years and I have finally decided to take it seriously. From day 1 everything I had planned changed. I realized that there is a general skeleton of a process that does serve all.

What has always attracted me to this work is the amount of inner work it takes to be successful at it. It’s a life’s journey. I strongly believe that my profile really is an energetic extension of myself and it will reflect what you need to work on before you grow further. 

Just the other day I danced and got super inspired before I posted and I gained over 12 likes in a second. I’m just starting a brand new profile, 12 likes is a lot! Then, another post came from an impatience with the slow dripping process that is growing on social media and crickets. The energy behind a post matters more than what I post! Isn’t that magical and amazing?

I don’t know about you but I love inner work and personal healing so this seems like a perfect match. I also love freedom, working in my own time and making money being who I am and teaching what I know. So I feel super pumped to start this social media activation. 

I receive so much from the people I follow. They give me so much cool information, examples, lifestyle tips and knowledge! I would love to give the same for those that follow me.The thing is, they are very defined. They know very well who they are and they have managed to put themselves into words.

That’s my first challenge. I need to define my niche. I need to define myself. The thing is I live quite an alternative and unique lifestyle which is a plus in the social media biz but first I need to learn how to express that, give it shape. Are people that want to reconnect to nature a niche? Are people that want to use travel as a healing strategy a niche? Is intuitive travel even a thing?

And the more I think about it, the more I have to deepen into myself to see what I can shape out of what I know. It’s an internal organization process. Requires some brainstorming too. Or else, every day I want to post something different than the other. 

But it has also dawned on me that this beginning (i’ve been doing it for one week) might be sort of an unorganized purge of information. Just let it all out. Whatever comes, let it flow. That way I can start by just observing myself. Without judgement, just letting me be me online so that through my starting posts I can start to organize what is coming out into a shape and then define a niche.

I know where I want to get, now I need to define the brick by brick way to get there. Love it. Love journeys, love processes, love to see what happens in time.

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